The Best Colors for Therapist Websites

Wondering what color palette or color scheme to choose for your therapy practice website? In this article we’ll reveal the best colors for therapist websites.

One of the most important elements in designing a website for a therapy practice—an element that can completely change the way that people view and interact with your website—is your website’s color scheme or color palette.

According to the theory of color psychology, color choices “aren’t just about aesthetics,” says Randy Speckman, founder and CEO of Randy Speckman Design. “Colors affect mood and can greatly influence the client’s first impression.”

So the question is: if you want to be among the best therapist websites attracting clients to your private practice, what colors should you choose?

Let’s take a dive into everything you need to know about the best colors for therapist websites.

What are the best color schemes for therapist websites?

As mentioned above, according to color psychology, the colors you use in your website template and color palette can have a direct impact on how your visitors feel and behave. 

Why? 

Because people have strong associations with color; different colors are associated with different feelings—and so, as a therapist, you want to make sure to choose colors that inspire the right feelings.

“Color schemes play a crucial role in conveying the right message on therapy websites,” says Speckman. 

So, what, exactly, are those colors?

“I always recommend a blend of soothing and trust-building colors,” says Speckman. “Blues and greens are particularly effective—blue often evokes a sense of calm and trust, while green is associated with health and tranquility.”

Choose from 25+ website templates and color palettes with the SimplePractice website builder.

“These colors can help create a serene and supportive environment for visitors, which is essential for a therapy practice,” says Kevin Watts, founder of Raincross, a digital marketing firm with experience in website development and design. 

And, just as the blues and greens create a supportive environment for virtual visitors to your website, the same rings true for creating a supportive environment in person—which is why blues and greens are also the perfect colors for a therapy office.

How to build a color palette for your website

So, according to the experts, blues and greens are the most effective colors for a therapy website—as they can inspire feelings of trust, calm, health, and tranquility.

That said, you can’t build a website that’s completely blue or green. 

While you can make blue and/or green anchor colors for your website, in order to build a complete color scheme, you’ll need to balance them out with other colors.

So, what other colors should you include in your palette?

“It’s…important to balance these colors with neutral tones to avoid overwhelming visitors,” says Watts. “A palette that combines soft blues and greens with neutral whites or grays can provide a professional yet welcoming appearance.”

Not only does a “blue/green + neutrals” color palette look great and send the right message, it can also drive results for therapy practices.

Check out our top tips for creating a therapist website that converts.

For one of Speckman’s clients, a therapist that opted for shades of light blue and neutral tones, found that their “palette reduced bounce rates by 15% and increased session bookings by 20%,” says Speckman. “The client reported feedback from patients who found the website inviting and comforting, which is critical for individuals seeking therapy.”

Ideal color schemes for therapists in practice

So, the experts recommend building your therapist website color palette around blues, greens, and or neutrals. But what does that look like in practice?

Niloufar Esmaeilpour, founder and Clinical Director of Vancouver-based Lotus Therapy & Counselling Centre, created a similar color palette for her therapy website—and, as it turns out, the reason she chose that palette is in line with the aforementioned expert recommendations.

“The major colors are soft green and blue, with some accentuating calming whites and neutrals,” says Esmaeilpour. “The reason I have chosen these colors is that they have psychological effects; often indicated for growth and renewal, green gives a sense of being, while blue gives a calm, yet trustworthy feeling…[these colors] are really fitting for the kind of healing services we offer.”

Esmaeilpour also found rounding out the palette with neutral tones helped to create a more aesthetically pleasing website design

“The addition of white and neutral accents allows a lot of room for white space and a clean, uncluttered look, which is easy on the eye, not to overwhelm the viewer,” says Esmaeilpour.

And the results?

“In terms of client impact, the feedback has generally been very positive,” says Esmaeilpour. “Clients have commented on how the choice of color for the site somehow puts them at ease and is in some ways reassuring even before the first session starts.”

Blues and greens are also a go-to for therapy websites made with the SimplePractice website builder; in fact, every single website from our list of top therapist websites feature shades of blue, greens, and/or neutrals.

Ready to design your website? Try the SimplePractice website builder

Now that you know the best colors for therapist websites, the next step is to design your website—and SimplePractice can help. 

The SimplePractice website builder makes it easy to build a well-designed, effective therapy website—no design experience required. 

With the SimplePractice website builder, you can customize your website in minutes using pre-designed themes—including plenty of blue, green, and neutral options. Plus, when you use SimplePractice, you can integrate your website directly with your EHR—which makes running your practice that much more simple.

How SimplePractice streamlines running your practice

SimplePractice is HIPAA-compliant practice management software with everything you need to run your practice built into the platform—from booking and scheduling to insurance and client billing.

If you’ve been considering switching to an EHR system, SimplePractice empowers you to run a fully paperless practice—so you get more time for the things that matter most to you.

Try SimplePractice free for 30 days. No credit card required.

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