How to Get Counseling Clients for Your New Practice

Wondering how to get counseling clients for your private practice? Here are our top tips to get started marketing your therapy practice.

You took a lot of classes for your graduate degree, but marketing your private practice and attracting new clients was not likely one of them.

Now, you’re starting your own private practice, and as confident as you were when you rented the office space, you’re starting to feel less optimistic.

It’s essential to figure out how to get counseling clients to come to you.

Here’s the secret: attracting clients to your private practice is one part strategy and planning and another part simply making yourself visible.

7 tips to attract clients to your new therapy practice

“A river cuts through rock, not because of its power, but because of its persistence.” -James N. Watkins

1. Attend networking events

Don’t shy away from networking events when you’re trying to figure out how to get counseling clients.

Your first thought may be that you’re not going to meet prospective clients at these functions, so why go if you’re only making professional contacts?

The reason why this is helpful in gaining clients is, everyone you meet at a networking event is a possible mentor for you and/or possible referral source who may help to nurture your business. The most important part of networking is going into the experience with an open mind to get to know other people. This interaction can’t be all about you and shouldn’t be seen as purely transactional, regardless of your need.

2. Put your business card in people’s hands

Of course you’ll hand out business cards in networking events and share them with your few current clients, but don’t stop there. Your business cards, and any brochures you’ve created for your new practice, need to be where your future clients are spending their time.

Do you treat children or teenagers? Ask if you can leave a stack at the local schools and pediatricians’ offices.

Drop them off to gyms, primary care physicians, even a local pharmacy to reach adults.

3. Join a group practice

You knew starting a private practice would require you to roll up your sleeves and do a lot of hard work, but you probably weren’t thinking you’d be taking on an additional part-time job on the side.

There are many reasons why aligning yourself, even temporarily, with a group practice can help you attract new clients.

First, focus on getting hired. You’ll be especially attractive to a group practice that currently doesn’t have a therapist in your specialty. The clients you work with there may be more willing to eventually transfer to your private practice based on your limited availability at the group office. Similarly, the clinician’s you work with in the group practice are all possible referral sources down the road. By filling a temporary need for them, you’re setting yourself up for success in the future.

4. Choose to accept insurance

Even if you want to be a private pay clinician, consider accepting all major health insurances when you’re first starting out. Why? Well, many potential clients who are actively searching for a new therapist are doing so by looking at their insurance company’s online provider list. By not accepting insurance, you’re keeping your name and contact information away from your ideal clientele. This isn’t to say you can’t eventually transition into a private pay business, but wait until your caseload is full and you’re confident you can keep them without insurance.

5. Try local advertisements

Want to know how to get counseling clients? Try an “old-school” method and place an ad in the local newspaper, radio station, or even cable television if you’re not camera shy.

None of these advertising methods are dead.

Far from it.
Many people still read the paper every morning, listen to the radio in the car, and watch TV in the evening.

If they see your face and business name in an advertisement, they’ll be more likely to call you.

6. Launch your therapist website

If you don’t have a website and online presence for your private practice, it’s time to get one.

A therapist website is an ideal way to introduce yourself to prospects without having to do anything. You may not know it, but potential clients are checking you out—maybe someone is even doing it right now—and they want to familiarize themselves with you before picking up the phone to schedule an appointment. Similarly, keep your social media accounts active, so people know your practice is open. Unused accounts may make prospects wonder if you’ve opened your doors for business or if you’re closed for good.

7. Get involved in your local community

The only way to get more clients into your practice is to make yourself visible in the community. The more people who know your name and what you do, the more who will tell their family and friends to call you in their times of need. There are many ways to get involved, so try to be strategic and place yourself in front of your ideal clientele. For example, if you are a family or child therapist, you may consider sponsoring a baseball team. Having your practice name on the back of an entire team’s jerseys all season puts you in front of the right sets of eyes. Similarly, if you focus on an adult population, donate your time to area business’ wellness fairs or a charity run.

Once you start getting clients into your practice—and you will—SimplePractice’s counseling practice software will be here to help you manage your new, and thriving, business. Want to send appointment reminders? We’ve got you covered? How about managing your practice on the go? We can connect you with our mobile app.

How SimplePractice streamlines running your practice

SimplePractice is HIPAA-compliant practice management software with everything you need to run your practice built into the platform—from booking and scheduling to insurance and client billing.

If you’ve been considering switching to an EHR system, SimplePractice empowers you to streamline appointment bookings, reminders, and rescheduling and simplify the billing and coding process—so you get more time for the things that matter most to you.

Try SimplePractice free for 30 days. No credit card required.