Private Practice Website and EHR Integration
If you have a private practice website or listing page on a mental health directory, it’s important to consider an integrated EHR.
If you’re wondering why EHR integration is important consider, where those online platforms lead potential clients to.
As a business owner, you have to think about how to maintain and even scale your practice, but as a practitioner you also have to ensure prospective clients can easily find and identify you as a suitable service provider who is a match for their needs.
Clients should be able to go to your website and immediately understand what you do, what services you provide, and request an appointment in real time.
When people are looking for a practitioner, they are scouring through directory listings trying to find someone who fits their criteria—whether that be a plant-based dietitian or a therapist who specializes in PTSD.
The key way to properly cater to prospective clients is practice management software and EHR integration with your website. Here’s why.
An Integrated EHR Provides a Seamless Experience for Clients
It can be easy to think of a website and online marketing as an entirely separate part of private practice that doesn’t really impact your day-to-day business operations. However, the daily administrative tasks that you automate through your practice management software directly impact your ability to attract and retain new clients.
If your software has features like online appointment requests and a client portal, clients can request appointments directly from your website and submit intake forms digitally before their first appointment.
When clients have a consistent and seamless experience with a service provider from the very first impression, they’re more likely to stay on with you, which can have a positive effect on clinical outcomes.
EHR Integration Means Less Tools to Manage
Aside from the positive impact an integrated EHR and website can have on your clients’ experience, it can further simplify all the moving parts that are involved with running a business.
For example, if you have integrated payment processing that can be accessed from your website, clients can pay for services rendered from one easy-to-use platform. And, if you have your calendars synced up, your availability will always be up-to-date through your website, so you can minimize scheduling mishaps like double-booking.
Instead of having different companies for your website and your EHR, you can streamline your marketing efforts and operational efficiencies into one trusted practice management platform. That way, you can go to the same support team for any questions or needs you may have. Plus, they’re more likely to be able to resolve any issues than a standard website builder could, because they have the familiarity and extensive knowledge about how to run a private practice.
An Integrated EHR Keeps Everything in One Place
Between managing a full caseload, running a private practice, and just trying to live your life, you should be able to access everything in one place. When your website is connected with your practice management system, your practice information is all in one place.
The consequences of not having this process streamlined can quickly result in a less than excellent experience for individuals searching for a service provider. For example, if you now offer telehealth services, but forgot to update your website on a separate provider, you just lost out on potential clients that are actively searching for a virtual practitioner.
All of those moments count, especially when you’re already strapped for spare time. When your business can start to work for you, you can stop working for your business and rest a little easier at night.
How SimplePractice streamlines running your practice
SimplePractice is HIPAA-compliant practice management software with everything you need to run your practice built into the platform—from booking and scheduling to insurance and client billing.
If you’ve been considering switching to an EHR system, SimplePractice empowers you to streamline appointment bookings, reminders, and rescheduling and simplify the billing and coding process—so you get more time for the things that matter most to you.
Try SimplePractice free for 30 days. No credit card required.
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