Marketing
The stories personalizing the marketing side of private practice.
The ethics of using client testimonials to market your practice
Client testimonials are what marketers call social proof—the modern-day word-of-mouth referrals. But, therapists may wonder whether client testimonials are distasteful, … Continued
How to build your private practice with referrals
Referrals are fundamental for therapists in private practice. And understanding how to manage and identify your referral sources is essential. … Continued
How to take a professional headshot photo for your therapist website
It can be challenging for clients to find a therapist they feel comfortable with. As a clinician, it’s important to … Continued
5 unconventional referral partners for therapists in private practice
Most professionals in private practice have been taught to reach out to local primary care providers and psychiatrists to cultivate … Continued
Insurance credentialing and next steps for therapists
When you’ve completed the work of getting credentialed with insurance companies, you’re officially an in-network provider. Congratulations! So… what now? … Continued
How to name your therapy practice
Seeking ideas for therapy practice names? Wondering about the steps for naming your therapy practice? Find out how to choose … Continued
How to become an EAP provider
As a therapist or clinician, you’re likely familiar with many of the ways you can build your caseload and connect … Continued
5 must-haves for your therapist directory listing
Are you considering creating and launching your therapist directory listing? Good thinking! Before your clients ever find your social media … Continued
The top 10 therapist websites
Therapist websites are often the first impression potential clients have of you and your practice when they begin searching for … Continued
Marketing 101 for therapists in private practice
You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued
