Marketing

The stories personalizing the marketing side of private practice.

A therapist smiles as she uploads a picture and captions it on her social media. She's already thought of the various factors therapists should consider before posting on social media.

What Therapists Should Consider Before Posting on Social Media

Every day, millions of people upload content to social media platforms like TikTok, Facebook, LinkedIn, Instagram, and X (formerly known … Continued

A male therapist sits on a yellow couch with his laptop and works on private practice marketing strategies

3 Private Practice Marketing Strategies You May Already Be Using

Chances are, your professional education and training didn’t emphasize (or even cover) the skills it takes to run a business. … Continued

Michaela Bucchianeri, PhD, LP

An illustration of a therapist's phone ringing with a client's call and the therapist's hand answering the telephone as they determine how to convert a first call into a first session of therapy

6 Steps to Convert a First Call Into a First Session

As a therapist, if you’re wondering how to convert a first call into a first session, you’re not alone. One … Continued

Kelley Stevens, LMFT

An illustration depicting a bullhorn and a magazine ad as potential ideas explored in these common myths about marketing a private practice

4 Private Practice Marketing Myths

Your money mindset impacts the ways you think about, feel about, and interact with your money. It sets the tone … Continued

Lindsay Bryan-Podvin, LMSW

An illustration of three therapists using their computers for online networking

3 Online Networking Tips for Therapists

Long considered the domain of introverts and business owners who couldn’t find a sitter, online networking has since become the … Continued

Michaela Bucchianeri, PhD, LP

How to Develop a Therapy Brand Identity That Attracts Clients

Wondering how to build a therapy brand for your private practice? When I was a new therapist early in my … Continued

Zach Verwey, MA, LPC, NCC

A female therapist wonders how to build her private practice with referrals

How to Build Your Private Practice With Referrals

Referrals are fundamental for therapists in private practice. And, understanding how to manage and identify your referral sources is essential. … Continued

Dominique Zumwalt, Pollen Author

A therapist's hands are shown as he researches the best website builders for therapists.

Best Website Builder for Therapists

Wondering about the best website builder for therapists? For therapists who may not have a web design background, luckily there … Continued

Deanna deBara, Pollen Author

An illustration of two therapists working on design for their therapist websites

Easy Tips to Create a Well-Designed Therapy Website

Whether you’re just getting started on creating your therapy website or you have had your site for some time, making … Continued

Jess Barron, Editor-in-Chief

Stripes of multi-colored Pantone color palettes to show the best color schemes for therapist websites

The Best Colors for Therapist Websites

Wondering what color palette or color scheme to choose for your therapy practice website? In this article we’ll reveal the … Continued

Deanna deBara, Pollen Author

practitioner on a laptop using simplepractice ehr