Marketing

The stories personalizing the marketing side of private practice.

Three people stand out on a street greeting each other as unconventional referral partners

5 unconventional referral partners for therapists in private practice

Most professionals in private practice have been taught to reach out to local primary care providers and psychiatrists to cultivate … Continued

An illustration showing insurance credentialing next steps for therapists

Insurance credentialing and next steps for therapists

When you’ve completed the work of getting credentialed with insurance companies, you’re officially an in-network provider. Congratulations! So… what now? … Continued

An illustration of six stickers that say Hello, my name is and list a number of different therapy private practice names

How to name your therapy practice

Seeking ideas for therapy practice names? Wondering about the steps for naming your therapy practice? Find out how to choose … Continued

A therapist at her laptop wants to learn how to become an EAP provider so she can grow her client list.

How to become an EAP provider

As a therapist or clinician, you’re likely familiar with many of the ways you can build your caseload and connect … Continued

An illustration of a therapist's entry in the therapist directory listing

5 must-haves for your therapist directory listing

Are you considering creating and launching your therapist directory listing?  Good thinking! Before your clients ever find your social media … Continued

A female therapist looks at the top 10 therapist websites on her laptop computer

The top 10 therapist websites

Therapist websites are often the first impression potential clients have of you and your practice when they begin searching for … Continued

A client sits down on her couch and uses' her therapists EHR scheduling software to book an appointment after-hours.

Marketing 101 for therapists in private practice

You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued

Two female therapists in private practice look at a laptop and discuss how to create a therapy brand

How to develop a therapy brand identity that attracts clients

Wondering how to build a therapy brand for your private practice? When I was a new therapist early in my … Continued

An illustration of three therapists using their computers for online networking

3 online networking tips for therapists

Long considered the domain of introverts and business owners who couldn’t find a babysitter, online networking has since become the … Continued

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